@BurnRubber Reebok Phase 1 “Detroit Playas”

Detroit sneaker shop Burn Rubber borrows a line from The Notorious B.I.G. single “Hypnotize” for its latest Reebok Classics Phase 1 collaboration. Dubbed the “Detroit Playas,” a reference to Biggie’s appreciation for the city’s outlandish fashion choices, the shoes were created in celebration of what would have been the late rapper’s 44th birthday.

They’re presented in a pink colorway, in accordance with Biggie’s mention of “Stink Pink Gators,” and feature a mix of suede and alligator-embossed leather on the upper, with hints of reflective 3M throughout.

They’ll hit Burn Rubber’s online store beginning Saturday, April 30.


AllGoodz x Burn Rubber x Ro Spit "Hall of Famers" Tee

Burn Rubber Boutique teamed up with the AllGoodz Company for a special collaboration tee shirt commemorating the Dee Goodz x Ro Spit song & video “Hall Of Fame.” Pre-orders are available now on until 2/24/14 & the shirt will ship by 2/28/14.

Dee Goodz x Ro Spit x Burn Rubber Coming Soon

Michigan's premiere shoe boutique, Detroit's very own trendsetter and Tennessee's underground sensation have all linked for a very special collab piece.

Thats right, Burn Rubber x Ro Spit x Dee Goodz have all teamed up to drop something very special for the people in the future weeks.

No word on exactly what is dropping, but the product will be sold exclusively on sure to keep up with them via the site for more info on this as it comes.

Burn Rubber Meet & Greet

Catch Dee Goodz at Burn Rubber Boutique in Detroit, MI this Saturday, November 9th. from 3-5pm.